CHATTANOOGA WHISKEY RELEASES FOUNDER'S 12th ANNIVERSARY BLEND

Annual Release is a Blend of the Past, Present, & Future, Formulated by Founder Tim Piersant

CHATTANOOGA, Tenn., April 23, 2024 -- Chattanooga Whiskey today announced its latest offering, the Founder's 12th Anniversary Blend. Curated annually by Founder Tim Piersant, this special edition whiskey pays homage to Chattanooga Whiskey's past, present, and future. Scheduled for release at the Chattanooga Whiskey Experimental Distillery on April 26, 2024, following a launch celebration at a ticketed event the night before, this commemorative blend will be available for purchase both in-store and online at Seelbachs.com in May.

Chattanooga Whiskey – led by Piersant's vision to become the best craft whiskey in Tennessee – has become well known for its trailblazing spirit, inventive style, and prolific range of whiskey expressions. Starting in 2011, Piersant and team challenged the laws and won the right to distill whiskey in Chattanooga for the first time in 100 years. Today, the Chattanooga Whiskey Experimental Distillery is the only standalone experimental distillery in the country - still driving the company's commitment to experimentation and pushing the boundaries of craft whiskey. The release of the Founder's Blend serves as a testament to this journey and the distillery's ongoing commitment to quality, complexity, and authenticity.

"Our annual Founder's release began as a passion project for myself and our amazing team of talented distillers to commemorate and reflect on where we started, where we are now, and where we are going," said Piersant. "The 12th Anniversary Blend leans most heavily on our solid foundation of Barrel 91 (the present), with a moderately heavy influence of Infinity (the future), and a lighter influence of 1816 (the past).  I believe these percentages appropriately represent how we are inspired by our past, present, and future."

About the Blend - Whiskeys of The Past, Present, and Future

Chattanooga Whiskey's Riverfront Distillery is home to their one-of-a-kind Solera Room, which completed installation shortly before the company's 10th anniversary. Built to symbolize Chattanooga Whiskey's past, present, and future, this room enshrines three custom charred oak solera barrels – each of which contain whiskeys of vastly different styles and wide-ranging origin stories. Each year to commemorate their anniversary, Piersant evaluates the whiskey within each solera barrel, trialing various blends to highlight the best of each recipe. After each year's blend is complete, the distilling team refills each tank with newly mature barrels, where they will quietly marry until the following year. This version of the time-honored solera blending process allows the Founder's Blend to evolve from year-to-year, and gives each release its own unique flavor profile, and – due to the complex solera blending process – can never be replicated again.

This year's blend is comprised of:

• 1816 (12%): Representing the company's storied "Past," 1816 is the smallest of the company's three solera barrels, and holds their original founding recipe, originally launched in 2012. Now a relic of the Chattanooga Whiskey story, 1816 was Chattanooga's first whiskey since Prohibition, and worked alongside the company's Vote Whiskey campaign to help change century-old prohibition laws for dozens of counties across Tennessee. Aged between four and six years, this traditional high rye bourbon contributes a classic woody, lightly spicy bourbon character to the blend.
• Barrel 91 (60%): Signifying the company's "Present," the largest of the three solera barrels is filled with Chattanooga Whiskey's signature Tennessee High Malt recipe: "Barrel 91." Born from their Experimental Distillery's 91st barrel created, this recipe was developed over two years of experimentation and is built on a foundation of three specialty roasted and toasted malted grains. Pulling richness and depth from every step of the process, this solera component brings a classic high malt depth and complexity to the blend.
• Infinity Barrel (28%): Symbolizing the company's "Future," the ornately designed Infinity solera barrel is filled with an innovative blend of malt and rye malt whiskeys from both their Experimental and Riverfront Distilleries. This year's blend welcomes six new mash bills to the barrel, including the subtle addition of a cherrywood smoked "Danko" rye malt whiskey. Aged between three and seven years, this evolving blend of innovative recipes brings a dynamic array of dark fruit and spice flavors to the final whiskey.

"Tasted on their own, the whiskey from each solera barrel is wildly different from the other," said Grant McCracken, Founding Distiller and CPO. "From the traditional essence of '1816,' to the high-malt heritage of '91,' to the expressive and ever-changing 'Infinity,' each barrel not only showcases the range of styles inherent to whiskey making, but also provides a range of options for blending."

Founder's Anniversary Blend is a recurring release and changes every year to highlight each solera's ever-evolving impact to the final blend. This year's release boasts notes of blackberry cobbler, candied ginger, cream soda, red velvet cake, and oatmeal raisin cookie.

Availability: Founder's 12th Anniversary Blend will be available at the Chattanooga Whiskey Experimental Distillery on April 26, 2024, and on shelves in select states (AL, FL, GA, IL, IN, KY, LA, SC, TN, TX, and WI) in the following weeks at $59.99 for a 750ml bottle. Limited quantities will also be available online at Seelbachs.com for shipping to select states in May. Visit http://www.chattanoogawhiskey.com.

About Chattanooga Whiskey:
Starting in 2011, Chattanooga Whiskey challenged the laws and won the right to distill whiskey in Chattanooga for the first time in 100 years. The Chattanooga Whiskey Experimental Distillery, the only standalone experimental distillery in the country, hosts over 50,000 visitors per year and serves as a hub of innovation and creativity to push the boundaries of craft whiskey. The Riverfront Distillery is the production home to Chattanooga Whiskey's signature expressions, Chattanooga Whiskey 91, Cask 111 and 99 Rye, as well as their Bottled in Bond Vintage Series and Barrel Finishing Series.

Independently owned and operated, Chattanooga Whiskey is committed to making whiskey that emphasizes quality, complexity, and authenticity through their one-of-a-kind Tennessee High Malt style. Most recently, Chattanooga Whiskey was named Icons of Whisky - Craft Producer of the Year (both America & Global) at Whisky Magazine's 2023 World Whiskies Awards.

Chattanooga Whiskey: http://www.chattanoogawhiskey.com

Experimental Distillery 1439 Market Street, Chattanooga, TN

Riverfront Distillery 890 Riverfront Parkway, Chattanooga, TN

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Jack Daniel's Country Cocktails Launching Hard Tea in Limited States

A Delicious New Twist on a Southern Tradition to Roll Out in Limited States Just in Time for Spring

SAN ANTONIO, TX  April 18, 2024 - Jack Daniel's Country Cocktails is synonymous with delivering amazing-tasting beverages with Southern sophistication and established tradition. This spring, Jack Daniel's Country Cocktails announces the launch of its new hard tea, a nod to its Southern heritage, yet designed to meet the needs of the modern drinker.

Jack Daniel's Country Cocktails Hard Tea perfectly combines black tea, ripe, true-to-fruit flavor, and a balanced, sweet finish. Jack Daniel's Country Cocktails Hard Tea will debut in four flavors, Original, Peach, Raspberry, and Blackberry, giving drinkers a bold and refreshing quality experience for those who know what tea is all about. Each flavor is perfect for sipping on the porch paired with a good conversation.

"We are excited about our launch of Jack Daniel's Country Cocktails Hard Tea entering the fast-growing hard tea category. Through our partnership with Brown-Forman and the iconic Jack Daniel's brand, we've developed a new twist on the beverage that pays homage to its traditional southern roots," says Keith Cunningham, VP of Partnerships - Pabst. "All four of our great flavors each shine in their own way. It'll be hard to choose a favorite, but every flavor is guaranteed to deliver a smooth, bright and refreshing experience for consumers."

Customers will be able to try all four flavors of Jack Daniel's Country Cocktails Hard Tea in a convenient 12oz can twelve-pack that will be carried in retail and convenience stores in thirteen states at launch, including CA, TX, ID, AL, GA, SC, NC, TN, KY, IL, MI, WI, and PA; with the Original & Peach offered in 16oz and 23.5oz single serve cans in those limited states.

About Jack Daniel's Country Cocktails
Jack Daniel's Country Cocktails are premium malt beverages from the Jack Daniel's Family of Brands. Jack Daniel's Country Cocktails was introduced in May 1992. Jack Daniel's Country Cocktails and their respective flavor names are registered trademarks. © 2024 Jack Daniel's. Jack Daniel Beverage Co., Louisville, Ky. Flavored Malt Beverage. For more information, please visit www.countrycocktails.com.

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ANGEL'S ENVY® DEBUTS "WORTH THE ENVY" CAMPAIGN, INSPIRING OTHERS TO REVERE TRADITION, EMBRACE PROGRESS, AND REIMAGINE THE EXPECTED

The National Campaign Builds on the Multi-Award Winning Brand's Mission to Craft The Future of Bourbon and Break Stereotypes

HAMILTON, Bermuda, April 18, 2024  ANGEL'S ENVY^®, the global brand that produces finished whiskeys at their Louisville-based distillery, announces its new campaign, "Worth The Envy." Launching across the U.S., the TV, digital, social, and multimedia campaign launches to motivate people everywhere to raise the bar. As a brand at the forefront of the whiskey industry, ANGEL'S ENVY is on a mission to transcend and reimagine the category by breaking out of the traditional norms.

Inspired by the brand's name and origin story, ANGEL'S ENVY's "Worth The Envy" campaign redefines envy as a virtue. It positions envy as a positive; a catalyst to create enviable moments in their lives as a source of influence to reimagine what people expect from bourbon and to challenge the category standard.

"At ANGEL'S ENVY, we pride ourselves in our innovative nature and origin. We were one of the first distillers ever to bring secondary finishing to the bourbon industry at a time when it was considered a somewhat radical and visionary concept," said Maria Dao, North America Marketing Director, ANGEL'S ENVY. "Worth the Envy strives to bend how people think about bourbon."

"Worth The Envy" premieres with a 30-second spot that takes viewers on a thrilling "pursuit of envy" through a diverse cast of characters and unexpected locations. A bottle of ANGEL'S ENVY Kentucky Straight Bourbon Finished in Port Wine Barrels is the hero, guiding the crowd around a vibrant hotel hallway, through an intimate loft space, and a chic pool party. The spot culminates at a sunset beach soiree, where the bottle and a cocktail are sitting heroically on the table before being picked up, leaving the audience guessing where ANGEL'S ENVY will take them next.

"When we think of bourbon, it's typically driven by moody and isolating environments, limited cocktail offerings, and enjoyed primarily by aficionados," said Bruno Luglio, Executive Creative Director at Sid Lee, the brand's creative agency of record. "By embracing ANGEL'S ENVY's rule-bending ethos, we were inspired to create a campaign that's as exciting, inclusive, and progressive as ANGEL'S ENVY itself -- and captured an opportunity to flip perceptions of envy - and bourbon - and reimagine it as a motivation to raise the bar."

The new campaign will air the 30-second spot and cut down 15-second spots on NBC Sports and The Golf Channel, and on premium streaming services Hulu and Peacock.

For more information on ANGEL'S ENVY's "Worth The Envy" campaign, visit https://angelsenvy.com or on Instagram (@angelsenvy). Please drink responsibly.

Spark Plug Cocktail Recipe
Mix up a delicious twist on the classic Espresso Martini Cocktail with ANGEL'S ENVY, as seen in the spot:

• 1 ½ parts ANGEL'S ENVY Kentucky Straight Bourbon Finished in Port Wine Barrels
• 1 part Vanilla Liqueur
• 2 parts Espresso

Add all ingredients into a shaker tin. Shake vigorously and strain into a coupe glass. Garnish with three coffee beans or grated cinnamon.

ABOUT ANGEL'S ENVY
ANGEL'S ENVY is a global brand that produces finished whiskeys at their Louisville, Kentucky-based distillery. Founded in 2010, ANGEL'S ENVY was among the first American whiskey producers to employ a secondary finishing process broadly across its portfolio. Today, each of its award-winning whiskeys are finished in hand-selected barrels to add a distinct layer of flavor and complexity, and the ANGEL'S ENVY team continues to produce several highly acclaimed core offerings – a Kentucky Straight Bourbon Finished in Port Wine Barrels and a Rye Whiskey Finished in Caribbean Rum Casks – as well as a variety of innovative, special releases.

ANGEL'S ENVY opened the doors to its Brand Home at 500 East Main Street in 2016, making it the first full-production whiskey distillery in downtown Louisville. In June 2022, ANGEL'S ENVY completed an $8.2 million expansion to its Brand Home, doubling annual guest capacity.

ANGEL'S ENVY is available in all 50 U.S. states and several international markets, and it is produced by Louisville Distilling Company, a subsidiary of Bacardi Limited.

HEAVEN CAN WAIT. ENJOY RESPONSIBLY.
©2024. ANGEL'S ENVY, ITS TRADE DRESS AND THE ANGEL WINGS LOGO ARE TRADEMARKS. BOTTLED BY LOUISVILLE DISTILLING COMPANY, LOUISVILLE, KY. KENTUCKY STRAIGHT BOURBON WHISKEY FINISHED IN PORT WINE BARRELS – 43.3% ALC. BY VOL.

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Fireball Burns Traditions for Horse Racing's Biggest Event with Pair of Custom Hats

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To celebrate the limited relaunch of Small Batch Dragon Reserve, Fireball jockeys for front runner position by bucking bourbon and setting fire to tired race day traditions

LOUISVILLE, Ky., April 16, 2024 - Traditional fascinators and minty cocktails: out. Hot Lids and Fireball: in. Fireball, the #1 shot brand in the U.S., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed 'Hot Lids' guaranteed to bring a dash of cinnamon spice to the typical race day experience.

For decades spring's most famous horse racing events have been synonymous with mint juleps, but this year Fireball is flipping the script. For the first time ever Fireball fans can purchase a Hot Lid Hat exclusively engineered to not only match the traditional race attire, but also secretly stash their favorite fiery spirit inside. The announcement coincides with the re-launch of Fireball's Small Batch Dragon Reserve, aka Fireball Cinnamon Whisky rested in premium charred oak for a sophisticated whisky-shooting experience that tastes eerily similar to classic Fireball.

"Fireball thrives by injecting fun where it has otherwise been missing, and famed events like a certain iconic upcoming horse race provide the perfect opportunity to bring that spirit to life," said Danny Suich, Global Brand Director for Fireball. "For 149 years (give or take), people have worn the same outrageous hats and drank the same boring drinks… until now. With Hot Lids, Fireball lovers can embrace their rebellious side by setting fire to old traditions and enjoying their favorite cinnamon whisky at the track or at watch parties across the country."

Fireball's vibrant, red "Hot Lids" will be available for purchase via FireballWhisky.com starting April 19 at 10:00AM EST for $24.99 each - the suggested retail price of a bottle of Small Batch Dragon Reserve. Hot Lids ensure that fans can rock the perfect shade of red while adding a dash of mischief to the race-watching experience. Two unique styles will be available:

• A ridiculously oversized large top-hat style boasting bold red, gold and black colors inspired by Small Batch Dragon Reserve's bottle design, gigantic feathers, exotic flowers, and custom ribbon. This style is also big enough to hold an entire 750mL bottle of Fireball Small Batch Dragon Reserve, if someone was so inclined. 
• A more "traditional" and ornate style featuring fancy embellishments including unique florals, elaborate plumage, and elegant bows in the classic Fireball shade of red. Most importantly, this style offers secret compartments to discreetly hold the most necessary of companions: multiple Fireball 50mL shooters.

Visit FireballWhisky.com to learn more about Fireball Hot Lids, and stay up to date on all things Fireball by following @FireballWhisky on Instagram and Facebook.

About Fireball
Imagine standing face-to-face with a fire-breathing dragon who just ate a barrel of spicy cinnamon…that's Fireball Whisky. Tracing its roots all the way to Canada, Fireball is known to ignite any occasion – from a round of golf, to happy hour and everything in-between. Made using natural cinnamon flavor, Fireball is best enjoyed straight up as an ice-cold shot. Guaranteed to taste like heaven and burn like hell – what happens next is up to you. For more information, visit https://www.fireballwhisky.com.

Please Drink Responsibly. Whisky with Natural Cinnamon Flavor. 33%/Alc/Vol. Produced by Sazerac Company, Louisville, KY

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CROWN ROYAL JOINS 2X ACM ENTERTAINER OF THE YEAR NOMINEE KANE BROWN AS THE OFFICIAL WHISKY OF THE 'IN THE AIR' TOUR

The Award-Winning Whisky Brand Announces the That Deserves a Crown With Kane Brown Contest In Support of Veterans

NEW YORK, April 16, 2024- Just in time for the warmer months, Crown Royal has partnered with award-winning, multi-platinum country music artist, Kane Brown, as the official whisky of Brown's In The Air Tour. The brand is joining the current ACM Entertainer of the Year Nominee across the country as part of this exclusive sponsorship, bringing its award-winning whisky and Purple Bag Project to several tour stops. Not only will Brown and Crown Royal be serving up delicious cocktails, but together have officially announced the "That Deserves a Crown with Kane Brown" contest. † The brand is inviting country music and whisky fans 21+ to nominate a veteran for a chance to win the ultimate concert experience at Brown's final tour stop in Arlington, Texas on September 14, 2024. This once-in a lifetime opportunity will be a celebration of country music and the true heroes of America who deserve a Crown – military veterans. Visit SummerSessions.CrownRoyal.com through August 15, 2024, for details and official contest rules. For every valid nomination, Crown Royal will donate $1 to the nonprofit organization, CreatiVets, to support their mission to help wounded veterans heal through music and the arts. ‡

Crown Royal has been deeply intertwined within the fabric of country music. The brand's connection to country music can be traced to its robust programming in western culture over the years. From Crown Royal's partnership with the CMA Awards and its presence at the iconic RodeoHouston to collaborations with country music's biggest rising stars, like Kane Brown. Brown and Crown Royal partnered in 2020 to remix his number one single "Homesick" alongside veteran singer-songwriters, the single was designed to give back to veterans. Kane has continued to be recognized for his talent, he's been nominated twice for Entertainer of the Year at the ACMS as well as an ACM Video of the Year winner for his game-changing video, "Worldwide Beautiful".

As a category, whisky, like country music, is a staple in American culture. Whisky and Crown Royal specifically, are cemented as a staple of this rich tapestry of country music, both sharing key themes tied to traditions, social gatherings and individualism. This renewed partnership with Kane Brown is a continuation of the brand's commitment to celebrating the richness of American Western culture.

"What's better than country music and whisky? Crown is my go-to whisky on and off tour," said Brown. "It means a lot to me to partner with a brand that shares the same values as my fans and I. It's incredible to see how my music can bring people together to celebrate while also honoring the best among us, the military community. I'm excited to support CreatiVets and lend the 'In the Air' stage to give a spotlight to those who truly deserve a crown, veterans!"

Crown Royal has a deep tradition of giving back. For over a decade, the brand has been dedicated to creating programs that inspire exceptional generosity within our communities. This summer at several "In the Air" tour stops, country music fans 21+ will have a chance to participate in the Purple Bag Project. The Purple Bag Project is an initiative designed in partnership with Packages From Home, that turns donated Crown Royal bags into care packages for active serving military around the world. Through partnerships with organizations like Packages From Home and CreatiVets, the brand has supported over 1 million servicemen and women.

"Our ties to country music are ingrained in our brand identity. We've always made it a priority to support artists in this space, which makes reunion with Kane so special," said Hadley Schafer, VP, Crown Royal. "With millions of Americans listening and embracing the growth of western culture, working with Kane on this tour was a natural fit. We're excited to celebrate the ever-evolving country music genre alongside our support of the military community."

This past weekend, Crown Royal and Brown kicked off the "That Deserves a Crown with Kane Brown" contest with a celebration in Chicago, IL. Veteran members from CreatiVets and local tastemakers were treated to an exclusive backstage experience in the Crown Lounge. Ahead of the show, guests enjoyed the country star's signature cocktail, Kane Brown's Royal Ranch Water.

"Music and the arts have the power to bring people together, so I am thrilled to partner once again with Crown Royal to share the mission of CreatiVets through country music," said Richard Casper, founder of CreatiVets. "CreatiVets was originally founded in Chicago so to be back where everything started to kick off this contest with my dear friend Kane is an incredible feeling."

Crown Royal reminds everyone 21+ that living generously is not about what you have, but about what you give. No matter how you celebrate, please drink responsibly.

†Contest also referred to as Crown Royal Summer Sessions Contest.

‡Creativets (1123 12th Ave S, Unit B, Nashville, Tennessee 37203; https://creativets.org; 615.512.5535). Maximum donation: $50,000. No tax deduction or charitable benefit for entrant.

NO PURCHASE NECESSARY. Nominator and nominee must be legal U.S. residents, 21 years or older. Contest began 3/15/2024 and ends 8/15/2024. No self-nominations. One nomination per nominator. Nominator must obtain veteran's consent beforehand. Winners selected based on judging panel's review of veterans' accomplishments. Nominee and nominator must be able to attend prize concert on 9/14/2024. See Rules at website for full details, including prize restrictions and content requirements for nomination. Sponsored by Diageo Americas, Inc., New York, NY. The Crown Royal Company, New York, NY. Please Drink Responsibly. Not sponsored/endorsed by U.S. military or government.

About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth and elegant flavor was an exceptionally generous gift fit for royalty. Its gift-worthy presentation reflects its regal origins – it is considered the epitome of Canadian whisky. For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About CreatiVets
CreatiVets' is a 501(c)(3) non-profit organization whose mission is to provide wounded veterans struggling with post-traumatic stress and traumatic brain injury with opportunities to use art, music, and creative writing to heal their unseen wounds of war. Their goal is to empower veterans with tools they can use for the rest of their lives and enable them to see their own capacity for success in an arena outside the battlefield. Learn more at creativets.org.

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BALCONES DISTILLING SEES "WHISKY FROM A NEW PERSPECTIVE" IN LATEST CAMPAIGN

In the brand's first major marketing push since joining DIAGEO in 2022, the award-winning Texas distillery highlights its unique whisky-making approach in new campaign

WACO, Texas, April 15, 2024  Today Balcones Distilling unveils its new campaign, titled "Whisky from a New Perspective", inspired by the distillery team's artistic and fresh approach to whisky-making.

Based in Waco, Texas, the Balcones distillery is forged on a fault line where two opposing land masses meet, fueling an energy and creative heat that drives a continuous journey of experimentation and innovation for Balcones.

Led by a distilling team that has backgrounds in art, music, writing, and a head distiller who is a master in both whisky and ceramics, Balcones credits the brand's success to keeping creativity at its core, along with the ability to tune into the natural world around them, to create original, expressive whiskies that reflect the volatile climate of Texas.

Launching April 15, 2024, in Texas, California, Colorado, New York, Florida and Illinois, the digital-first campaign is a testament to DIAGEO'S belief in the future of Balcones and its leadership in the burgeoning category of American Single Malt Whisky.

"In a world where people often wait for trends and culture to influence them, the Balcones team invites us to see creative possibilities where others don't," said Frank Dudley, brand director of Disruptive Whiskies at DIAGEO North America. "They listen to the rhythm of Texas, they're diligent about every detail, and they don't let external trends control them. This approach has made Balcones a pioneer in the Texas whisky revolution and a leader in the American Single Malt category."

The campaign creative highlights the unique process Balcones uses to make their whisky, including custom copper pot stills and custom barrels, and illustrates how its distilling team views whisky-making in the heart of Texas.

"The purpose of this new campaign is to introduce Balcones whiskies to even more consumers and show them what sets Balcones apart in the whisky space, especially in the booming American Single Malt category," said Dudley.

Made in partnership with creative agency Sidecar, the campaign features digital and social advertising, as well as organic social content, and will be supplemented with PR and experiential activations.

"Balcones sees whisky, and so much more, from a new perspective," said Liz Klesath, managing partner at Sidecar. "It's rare to see a distillery based in Texas making single malts, so we opted for an artful campaign to highlight the creativity taking place in the often-misconceived Waco, Texas. The 'Whisky from a New Perspective' campaign kicks off the newest chapter for Balcones—showcasing their continued innovative approach to making whisky."

To learn more about Balcones, visit BalconesDistilling.com.

About Balcones Distilling 
Balcones Distilling pioneered a new landscape for whisky by combining centuries of single malt distilling tradition with the unique flavors of Texas. Synonymous with quality and innovation, Balcones Distilling is an award-winning distillery that is changing the state of whisky through its high-quality ingredients and unique processes to create layers of flavor in every expression.

Creator of the original Texas whisky, Balcones Distilling distills all of its beloved spirits inside the historic Texas Fireproof Storage Company building in downtown Waco. Guests can visit the distillery for tours, tastings and events to discover the new state of whisky with Balcones. Visit BalconesDistilling.com for more information.

About Diageo North America 
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About Sidecar
Sidecar is an independent, award-winning creative agency specializing in the drinks industry. Headquartered in New York with a network from London to LA, Sidecar stays on the pulse of global drinks culture to craft strategic brand stories and transform them into creative that cuts through. By building dynamic visual identities, engaging experiences, and fully integrated campaigns, Sidecar is on a mission to turn heads and fill glasses for some of the world's best drinks brands.

The drinks industry demands a specialist approach. At Sidecar, drinks are all we do. Learn more at SidecarDrinks.com and @sidecar.drinks.

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